Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
An example of a domain name example is krizadesigns.com. You must have a registered domain name that you would renew yearly for people to be able to view your website.
If you wish to have a website, then you must pay a yearly website hosting fee for your website to be online and viewable. Email registration and setup comes with your website hosting package. You definitely need an SSL! SSL is a type of encryption protocol that secures data between browsers and servers so it can’t be intercepted. This makes it impossible for hackers to read customer information. SSL certificates create a safer website experience for businesses and customers.
A WordPress website is a free open source program that allows you to update your website via any internet browser without having to know programming code. WordPress offers mobile ready, responsive themes that keep up with changing technology through consistent updates of the WordPress platform. WordPress offers many plugins for photo slide shows, real estate websites, search capabilities, submit forms, e-commerce shopping carts, PayPal payments, search engine optimization, and so much more. A website designer can design a website for you in WordPress and send you update instructions on how you can make website updates easily online using any website browser such as Safari, Mozilla, Chrome etc.
Google Analytics is a website statistics measurement tool from Google that shows you how many people visited your website each day, month, week and year etc. Google Analytics also offers many other website visitor statistics to choose from including stats on what country a website visitor is from, how long they browsed your site, what website browser they used to view your site, if they viewed your website on a mobile device or a computer and so on.
Google Business lets you add your business to google search engines for free. I highly recommend setting up a Google Business Account as this will increase your Google search engines business ranking. When a potential client searches for one of your services you will show up in the search so people can visit your website and find out more about your business. You can add your website, phone number, photos, business hours and services as well as business location. Google will add your business to Google Maps so clients can easily find your business location and get directions. You can also add special promotions and other incentives for people to visit your business.